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Marketing Trendsetter of the Year Video Submission

Recognize an IPOANS member’s campaign that demonstrates marketing and or branding excellence. This member’s campaign must display creativity in achieving results driven by overall marketing concepts, use of platforms, effective layouts, and execution. The marketing trendsetter can pertain to an individual campaign or branding initiatives, or a launch related to the company or specific property. Special consideration will be given to campaigns specific to properties located in Nova Scotia.

General Guidelines

Length: Not to exceed 5 minutes
File Settings: HD (1080p or higher) and in a 16:9 (widescreen) aspect ratio
File Format: MP4 (MPEG-4 Video File)
File Name Format: Company Name_Award Category_Nominee Name – i.e. Ace PM_Property Manager_Gail Sweet
Voice Overlay: Any portion of the video consisting of a slideshow or gallery must be accompanied with a voice overlay describing what is being shown.

​Video Content

The video submission must contain the following information:

  • Company Name
  • Marketing campaign or brand launched and delivered in 2021

Entries can be for

  • A specific initiative
  • Creating or revitalizing a brand
  • Website created or revamped
  • Corporate image branding or a new property branding or a rebranding strategy

​Tips

Do a sound check: Limit as much unnecessary background noise as possible and take steps to eliminate feedback caused by echoing.
Check settings: Before shooting make sure that in your phone, laptop, or camera settings that you’re shooting in HD (1080p or higher) and in a 16:9 (widescreen) aspect ratio.
Shoot horizontally: Shooting sideways will make sure your video fits in nicely with other submissions.
Lighting: Use natural lighting when possible. However, if you cannot, you can use the lights in your house to create a three-point lighting setup. Do not let yourself be backlit. Use a window as a light source instead of a background. The subject of your video should always be brighter than what is behind it.
Camera positioning: Make sure your camera is at or above eye level. This will provide a more flattering angle than if you’re looking down at your laptop or phone. Try to have your eyes level on the upper horizontal line using the rule of thirds to look like a pro.
Background: Pay attention to the background. White walls are fine but a little boring. Shooting your video with some open space behind you can add depth to the shot.

Video Upload

Click here to upload the video.

Questions?
c: Kevin Russell
e: kevin@ipoans.ca
t: 902.425.3572